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37.55°N · 126.99°E — SEOUL
About Nathan Research Group

Seoul, up close.

Since 2013, Korea's first and most specialized expert network — connecting global decision-makers with the insights that only true local depth can deliver.

01Story02Values03People—Epilogue
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01 — Our Story
Seoul · Korea · 37.55°N 126.99°E ·

To those who seek to understand Korea —

Nathan Research Group was founded in Seoul in 2013 — Korea’s first locally established expert network. At a time when global firms covered Korea remotely from Hong Kong or Tokyo, we chose to build from the ground up, in the heart of Asia’s fourth-largest economy.

Our conviction was simple. Korea’s corporate landscape — its chaebol structures, fast-moving technology sectors, and distinctive regulatory environment — demands a depth of local understanding that cannot be delivered from a distance.

More than a decade on, that conviction still defines us. We are Korea’s most specialized expert network, trusted by the world’s leading private equity firms, hedge funds, consultancies, and corporations for ground-level insight on the Korean market.

Nathan Choi

Founder & CEO — Nathan Research Group

Dense night view of Seoul from Namsan, city lights stretching to the horizon
“We are not the biggest network. We are the deepest — and for Korea, depth is everything.”

Nathan Research Group

02 — Values

What we hold ourselves to.

Curved facade of Dongdaemun Design Plaza, Seoul
01Depth Over Breadth

Depth Over Breadth

We don’t try to cover every market on earth. We go deeper into Korea than anyone else — because your most critical decisions deserve specialists, not generalists.

Geunjeongjeon hall of Gyeongbokgung Palace, Seoul
02Trust & Integrity

Trust & Integrity

Every interaction is governed by our rigorous compliance framework. We protect our clients, our experts, and the integrity of every insight that flows through our network.

Office building facade at dusk with lit workspaces
03Client Obsession

Client Obsession

Our team doesn’t just process requests — we understand your investment thesis, your strategic context, and your timeline. Then we deliver precisely matched experts who move your decision forward.

A pedestrian shopping street in Samcheong-dong, Seoul, with local shops and passersby
04Local Authenticity

Local Authenticity

We are Korean. We think in Korean, read Korean filings, navigate Korean business culture natively, and maintain relationships that only years of local presence can build.

Curved facade of Dongdaemun Design Plaza, Seoul
01

Depth Over Breadth

We don’t try to cover every market on earth. We go deeper into Korea than anyone else — because your most critical decisions deserve specialists, not generalists.

Geunjeongjeon hall of Gyeongbokgung Palace, Seoul
02

Trust & Integrity

Every interaction is governed by our rigorous compliance framework. We protect our clients, our experts, and the integrity of every insight that flows through our network.

Office building facade at dusk with lit workspaces
03

Client Obsession

Our team doesn’t just process requests — we understand your investment thesis, your strategic context, and your timeline. Then we deliver precisely matched experts who move your decision forward.

A pedestrian shopping street in Samcheong-dong, Seoul, with local shops and passersby
03 — People

The desk behind the network.

Founder-led since 2013. Five people, four languages, one market.

Leadership
Nathan Choi
Seoul — since 2013
Founder & CEO

Nathan Choi

Eighteen years across financial services and research led to one conviction — that Korea cannot be read from a distance. Nathan founded the firm in 2013 to build what remote coverage never could: native market understanding, trusted local relationships, and a compliance-first model that global decision-makers can rely on.

Since
Seoul, 2013 — Korea's first local expert network
Before
18 years in financial services & research
Clients
Global PE · hedge funds · consultancies · corporates
LinkedIn↗Email
The Analyst Desk
Simon Shin
01

Simon Shin

Lead Research Analyst · APAC

KO · EN · JA

Simon connects clients with experts across APAC, North America, and Europe — with a technically grounded eye that comes from having built the hardware himself. Before NRG, he led EV-charging R&D from concept through mass production, and worked on packaging technologies for next-generation 3D-ICs.

LinkedIn↗Email
Elly Her
02

Elly Her

Lead Research Analyst · Learning & Development

KO · EN · DE

Elly leads expert sourcing for complex, cross-market questions and runs the firm's internal learning & development. Nearly a decade in Europe — most of it in Germany, running projects end to end at a Berlin agency — taught her to read the cultural and market nuance that makes a match precise.

LinkedIn↗Email
Jenna Jeong
03

Jenna Jeong

Lead Research Analyst · North America

KO · EN

Jenna covers the North American market, where cross-border communication is the work itself. Born in Seoul and raised across the United States and Japan, she started in journalism — publishing as a correspondent writer, then interning at Chosun Media — before moving through marketing and PR. Discretion and precision are the through-line.

LinkedIn↗Email
Jaehyeon Jeon
04

Jaehyeon Jeon

Lead Research Analyst

KO · EN

Jaehyeon manages the full lifecycle of an engagement — from the client's first question to the matched expert interview. He came to research from the factory floor: manufacturing operations and quality control at a Samsung Electronics supplier, working on-site with production teams. It shows in how he scopes industrial questions.

LinkedIn↗Email
Sunset over the Han River and Olympic Bridge, Seoul
Epilogue

Helping global decision-makers navigate Korea with greater clarity, confidence, and local depth.

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Nathan Research GroupNathan Research Group

Seoul, South Koreateam@nathanrg.com

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04

Local Authenticity

We are Korean. We think in Korean, read Korean filings, navigate Korean business culture natively, and maintain relationships that only years of local presence can build.