Situation

A venture capitalist is considering buying the distribution rights to a popular beverage chain with the intention of opening a number of new locations. The client requires a detailed overview of the beverage market to better understand the challenges they will face as they enter what is, to them, brand new territory.

​

​

Our Solution

Nathan Research Group identifies a number of leading beverage chains that operate in Southeast Asia, Australia, and North America and assembles an eclectic list of experts to provide the client with as comprehensive overview of the beverage industry as possible.

​

​

The Result

The consultations arranged by Nathan Research Group provide in-depth information about the Asia-Pacific beverage industry and boosts the venture capitalist’s confidence in purchasing the distribution rights in question. A multi-million-dollar sale is finalized and the new owner quickly opens dozens of new stores in a matter of weeks to great success.